Brainstorming a New Product Name

Involve your colleagues in the creative work and give them the chance to brainstorm together with you. Show them that their ideas matter and that the company takes their opinions into account. Once the brainstorming is over, send out a notification to your employees sharing the best ideas submitted. If your schedule allows, you can later let your colleagues vote on the best ideas. This way, colleagues can be part of the entire process, from submitting suggestions to the idea box all the way to the final name selection.

Why is it good for the company?

• You receive plenty of great ideas, which leads to better results.
• It is another opportunity to involve employees, one of the cornerstones of engagement.
• It is an excellent way to tap into collective knowledge.
• It effectively raises awareness of the new product, and by taking part in the naming process, employees feel a much stronger sense of ownership of it. This helps build and strengthen an ownership mindset.
• It has a community-building effect, which benefits not only company culture but performance as well.
• It helps retain your workforce, since engaged employees who feel valued in a good work environment stay with the company longer.

Why is it good for the employee?

• They get the chance to do creative work that breaks up the daily routine.
• They have the opportunity to earn recognition for their idea and show off a result the whole company knows.
• They learn more about the new product in a playful way.