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Case study · Agriculture · Derecske, Hungary

First-hand instead of word of mouth: with CHEQ, Bold Agro reaches every one of its sectors at once.

Bold Agro’s roughly 150 permanent employees work on four pig farms, in orchards, at the DÉR Juice processing plant and at the Almavirág restaurant, joined by 100–120 seasonal workers a day in season. Information used to reach them by word of mouth down the management chain; since summer 2024, CHEQ – running in-house as Boldbot – reaches everyone at once.

„We’re glad we found this app, because it makes communication much easier: it works far better than before and is much clearer. The new features and the constant development always surprise us, because each one adds a little extra to what we already have.”
dr. Szabó Viktor · Managing Director and Owner, Bold Agro

Key figures

1–2 days
for an employer certificate, from request to the signed copy in hand
estimated, in working days – previously 3–4
24/7
lunch ordering and cancelling in the app
evenings too – group leaders no longer compile lists
Day 1
onboarding: training and tests on the first working day
safety, ethics, environment – instant feedback to management
5 → 1
sectors on one shared channel
community building: sharing information brings the scattered sectors closer together

Figures marked “estimated” are the customer’s own estimates, not measured data.

How they use it

Lunch for the pig farm – ordered directly in the app, not through the managers

Situation
Food can’t be brought into the pig farm, so the company provides lunch from its own Almavirág restaurant. Lunch used to be ordered through the managers: group leaders collected the orders and wrote them up.
CHEQ capability
Employees place and cancel their orders in Boldbot, even in the evening, as the app is available 24/7. The restaurant gets an instant notification about every order and cancellation.
Effect
The restaurant knows exactly how many portions to prepare each day, and group leaders have gained time: compiling the orders is no longer their job.

Employer certificates in hand within 1–2 working days

Situation
Requests for an employer certificate used to pass through several people before reaching HR, so 3–4 working days could pass between the request and the signed copy.
CHEQ capability
Employees submit the request directly in the app, and it goes straight to HR through the system. Group leaders don’t need to be involved.
Effect
Today the employee holds the signed certificate within 1–2 working days of the request (estimated).

Onboarding on day one: training and a test

Situation
New joiners have to learn the key safety, ethics and environmental rules on their very first day, and management needs to know it happened.
CHEQ capability
They receive the training videos and the matching tests on their first working day, and a QR code in the new-hire handbook leads to the app download. Sector-specific training videos exist too, for example for horticulture.
Effect
New colleagues know the essentials right away, and management gets instant feedback from the tests.

Every sector reaches the information and features that apply to it

Situation
People in pig farming, crop and fruit growing, the processing plant and the restaurant need different information, and in the satisfaction survey they said they knew little about each other’s work.
CHEQ capability
The menu is filtered by sector: lunch ordering, for example, appears only for pig farming, and horticulture training videos only for horticulture. A monthly sector news update presents the other sectors’ work and results.
Effect
Everyone sees what applies to them, and the monthly sector news builds community across the sites.

Lunch ordering in the app

Ordered in the evening, seen by the kitchen instantly

9:40 pm
B

Boldbot · Lunch order

Pig farming · available 24/7

Tomorrow’s menu is available

Tomorrow’s lunch · Thursday

Hi Bence! What would you like tomorrow?

Menu A

Goulash soup · fried chicken, rice

Menu B

Vegetable soup · paprika potatoes

Place order
Menu A, please

Order placed

Thursday · Menu A

Cancel

Restaurant · kitchen

Tomorrow's orders · Thursday

41 portions

Menu A24
Menu B17

Latest activity

  • Tóth Ádám cancelled · Menu BCancelled21:52
  • Kovács Bence · Menu ANew21:40
  • Kiss Réka · Menu B21:12
  1. 19:40 pm — Bence orders tomorrow’s lunch from his phone
  2. 2The kitchen sees the new order instantly
  3. 3Cancellations go through the app too — the daily count stays exact

Illustrative mock-up — the interface, names and menu are invented.

Starting point

In the employee satisfaction survey, which the company runs twice a year, colleagues said communication was missing between sectors, and even between leadership and employees.

Across sites in four villages and five areas of activity, information didn’t reach everyone at the same time or in the same form. It passed by word of mouth from leadership through sector managers and group leaders: slowly, and it could get distorted along the way.

Group leaders carried a lot of admin. They collected the lunch orders, and employee requests such as employer certificates also went through them.

How a message reaches colleagues

How a message travels before and after CHEQ. Before, leadership’s message reached employees through the sector manager and the group leader and got distorted along the way: “Employee forum on Friday at 2 pm in the restaurant” ended up as “No lunch on Friday?”. Today the same message reaches all five sectors at once and unchanged: pig farming, crop production, fruit growing, the processing plant and the restaurant.

Rollout and adoption

The company introduced CHEQ – Boldbot, as it is called in-house – in summer 2024. Since then, messages reach every sector and site at once, directly and accurately.

New colleagues first meet the app in the new-hire handbook: a QR code leads to the download, and the handbook encourages them to use it freely. Employee purchases are available in the app too: colleagues order apples, fruit and fruit juice there as well.

Games are colleagues’ favourites, such as the Advent calendar and the World Cup tipping game.

The collaboration is ongoing: the company regularly comes up with new needs – lunch ordering was built that way – and the CHEQ team responds to requests within a day.

Lessons

  1. Ask your employees. The satisfaction survey showed where information got stuck, and that is where the rollout started.

  2. Where a process gets stuck with the group leader, the app gives them time back too. The lunch list and the certificates no longer go through them.

  3. Every sector needs something different. A filtered menu, their own training videos and monthly sector news: everyone gets what applies to them.

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