The challenge
The hardest part of rolling out a new internal app isn't the technology — it's adoption. If colleagues first meet it as mandatory admin, activation stays low and the return on investment slips. People needed a reason to join gladly, on their own.
The solution
We tied the CHEQ rollout to a positive event that moved everyone: the 2026 FIFA World Cup prediction game. Over the tournament's five weeks, colleagues tipped all 104 matches, picked a World Cup winner up front, and leaderboards sparked competition across shifts and sites. People got to know the app through play — by the time the first official announcement arrived, the channel was already alive.
Results
- The game made the app part of company culture — adoption became an experience, not an obligation
- Faster ROI: after the mass first log-in, official communication worked from day one
- Stronger morale and community — five weeks of competition across shifts and sites