One-Minute Executive Updates and Greetings

A greeting from the company's leader, a summary accompanied by a photo, or even a short video message all help employees see their leader as approachable and feel that they are getting credible information first-hand. Through messages like these, the leader can reach every blue- and white-collar employee. They can present their leadership philosophy, their expertise and their position as well. Leadership communication also strengthens their recognition. On top of that, it supports the leader's personal branding goals too.

Why is it good for the company?

• Colleagues can get to know and understand their leader. This helps employees act and work in line with company guidelines, fulfilling business goals.
• It supports the leader's personal brand building.
• Information reaches employees without distortion.
• Delivering announcements to employees requires minimal resources.
• It creates a more direct working relationship between the leader and their teams, strengthening the feeling of belonging to the same community.

Why is it good for the employee?

• They get to know company goals and values accurately and truthfully.
• They do not have to rely on corridor gossip, which usually carries distorted information.
• They feel like valued members of the company, with whom the leader communicates directly.
• They feel closer to senior management (building a “partner-like” relationship is a generational need).
• They can identify more easily with company values and objectives.
• They internalize the shared information sooner.