CEO Welcome Video at Sign-Up
engagement, loyaltyincreasing interactivitycompany-wide informationmenu systemtemporary staffingretail, franchisemanufacturing, logistics
It's worth closing the CHEQ sign-up process with a greeting from the CEO. This clearly reflects top management's commitment to the communication platform. At the same time, it makes the channel more personal and brings leaders closer to employees, just like the other CEO greetings.
We recommend that in the short video the CEO welcomes the new registrant and explains why using CHEQ matters from both the company's and the employees' perspective. They should also briefly touch on what employees can expect from using the new communication channel.
Why is it good for the company?
- The welcome message only needs to be recorded and uploaded once, yet it addresses every new registrant personally.
- It gives employees a sense of appreciation, which supports building and strengthening employee engagement.
- It also supports the leader's personal brand building.
- Leadership visibility is the foundation of trust.
- When employees see that leadership supports the use of the new channel, they too become more open to accepting and using the new tool. This speeds up its return on investment.
Why is it good for employees?
- They feel like a valued member of the work community when a top leader honors them with a personal welcome. This strengthens engagement, too.
- Knowing the goals and expectations helps them meet them properly.